Brand
Jaguar UK

Overview
From the struggle of a pandemic that exhibited the importance of mutual support and credibility, arose a launch film for the 7th season of Formula E Championship of the Jaguar Racing Formula E Team as a result of full trust in creativity and craftsmanship. This film presents Jaguar EVs, both civic and racing, in a world tour around cities, which planned to hold Formula E races in Season 7. It also shows how the Jaguar Electrify movement takes over the world by incorporating brand elements from grill and racing livery decoration into famous cities’ landmarks. Jaguar Racing Launch Film was used in communication during pre-season as well as in Jaguar electric vehicles promotion around the world. That was a huge milestone, and we enjoyed making it. Thanks, Jag!